Marketing that works

We've developed marketing strategies for organisations, large and small, for the public and private sector, and for some very worthy not-for-profits.  Here's a taste of what we do.

Fleetcare

The Brief

Fleetcare is Australia's largest privately owned fleet management company.  

Wildmoon has been employed as an external marketing and branding specialist to guide the strategy and communications for this exciting business.

In 2013, Wildmoon stepped in to manage the brand and marketing for the business - just as Labor announced its decision to end Novated Leases in Australia. This meant 24/7 media and stakeholder engagement was required immediately.

Teaming with David Michie, we aimed to turn this potential disaster into a positive outcome for Fleetcare - which we did. With coverage in all leading national media, Nigel Malcolm became a key voice in the education of the public about how this policy change would impact the average Australian.

Outcomes

Fleetcare is recognised as one of the leading fleet management companies in Australia with an enviable client list Australia wide.

Employed initially to define and develop the Fleetcare brand, Wildmoon became involved with many different projects for Fleetcare including the launch of several products, the content and management of the website and as a source of external ideas  and insights that were used in the development of the business.

Full credit goes to Fleetcare for it's careful management and commitment to its brand. This continues to this day.

ProChoice Safety Gear

The Brief

Way back in 2003, Wildmoon was asked to assist with the development of Paramount Safety Product's brand ProChoice. 

The company was small and wanted to grow. Our brief was to help make this happen.

Outcome

The brand ProChoice Safety Gear has grown to be one of the most reputable and recognised brands of safety products in Australia.

During Wildmoon's time working with Paramount from 2003 to 2010, the company grew five fold which is something we're very proud of.

We also won the Australian Marketing Institute award for Branding in Western Australia for the work done in launching the brand.

Fastlane Racing

The Brief

Fastlane Racing Driver School is a Formula Ford driving school based at Barbagallo Raceway in Perth. It's been closed for a few years due to the refurbishment of the track.

Our task was to get them relaunched into the marketplace.

Outcomes

Social media, a  comprehensive email campaign, on the ground marketing efforts and a focus on  providing the ultimate race driving experience have been the focus for this business now.

With a the younger market, the future for Fastlane looks very exciting indeed.

Royal Perth Hospital

The Brief

In 2002, Wildmoon was asked to assist RPH Nurses in attracting graduates from the universities. RPH wanted to have the most number of first preferences from WA nursing graduates.

Outcome

Wildmoon helped develop the brand, website and key marketing events for RPH Nursing.

Apart from having a lot of fun, we also managed to obtain record numbers of first preferences and continued to do so for the following years.

Changes to the management of intakes means that the Health Department now oversee the marketing for all public hospitals.