Brand Strategy
marketing rule number 2: Know who you are
“Your brand is a little piece of someone’s mind that you own.
It’s all the thoughts, feelings, senses and experiences that are tied up with your brand. It’s quite intangible however as a business, it’s your job to control as many aspects of the customer experience as you can. This is what makes a brand great.”
Wildmoon has been working with clients developing brands for many years. We work very hard to determine the qualities and key messages that you want your brand to represent. It's important for the external world but equally important for how your own staff live and breathe the brand. After all, they are the brand for many of your clients.
We run a brand strategy workshop to expand your team's thinking and then boil down the key elements of your brand and key messages. These are then translated throughout the organisation in all aspects of your communications - online and offline, internal and external.
It's an effective way to pull or your marketing elements together and build a strong force for the future.
“The brand champion, that’s Georgie. Amongst the many skills Georgie and Wildmoon bring to the table, I have to say that her ability to galvanise focus on the brand with the need for consistent communication including its look and feel across the whole organisation, stands her apart from other marketing managers. ”