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Brand of the month - Who Gives A #@#?

by Georgie Gallagher

I come across brands that I love - they make me smile - they may even make my day... 

And here's one I absolutely love. It may be a bit cheeky, very rude (as far as my 7 year old is concerned) and Aussie but it's a whole lot of fun. What makes it great is that it has a singular concept and brand promise, strong brand values and it has a cool brand personality that's part of everything it does from packaging to delivery. It's just so fun. 

Often when I'm working with clients, they find it hard to commit to something new and different, cheeky or 'out there'. It takes courage to be brave but for the right product and the right market, it's worth having a strong and distinctive personality so you don't fall into the trap of being another beige product or service.  

Love this copy....

It started with a silken caress. Strong yet gentle. Firm yet oh so soft. The lightest touch with no chlorine, dye or any offensive smelling perfumes. Sheet after sheet, it went on. From the first roll, they just knew - it was love at first wipe. 

Check them out... Why don't you sign up and support a great concept that's great for the planet. It's free delivery in Australia and much more exciting than shopping at Woolies - and for the chaps reading this, surprise your loved one with a surprisingly green pressie.

And guys - thanks for bringing a smile to my face #whogivesacrap

Happy Marketing, 


Georgie Gallagher is the founder of Wildmoon, a specialist consultancy for brand development, marketing strategy, marketing communications and strategic content marketing for small and mid tier businesses in Western Australia. She is also a Certified Duct Tape Marketing Consultant and a CPM with the Australian Marketing Institute.