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Marketing Strategy: To jump or not to jump ... Social Media for SME's

Jumping into Geordie Bay - Rottnest Island, Western Australia

Jumping into Geordie Bay - Rottnest Island, Western Australia

By Georgie Gallagher

I'm often asked whether social media is a good strategy for small and medium sized business. I'm going to go out on a limb here - I don't think it works for everyone.

I think you need three things for social media to work for you... and by working for you, I mean building your brand and business.

  1. Social media can work if your target market or your customers are using it.
  2. Social media can work if your product or service offering suits the social media platform you're going to use. 
  3. Social media can work if you have the time and resources to manage it.

Do I want to hear about mining services through Facebook? No way. But I may be interested in your thoughts on the industry through LinkedIn.

Do I want to share a post about the clothing sale that can't be missed or the photo of my friend who's just tandem jumped out of a plane? Sure. If it tickles my fancy.

It simply comes down to knowing who you're talking to, why you're talking to them and where you should be having the conversation. 

Maybe spending your time writing that proposal will produce a better result ... 

Georgie Gallagher is the founder of Wildmoon, a specialist consultancy focussing on brand development, marketing strategy, marketing communications and content marketing for SMB's.