marketing rule number 2: Know who you are
Wildmoon has been working with clients developing brands for many years. We work very hard to determine the qualities and key messages that you want your brand to represent. It's important for the external world but equally important for how your own staff live and breathe the brand. After all, they are the brand for many of your clients.
We run a brand strategy workshop to expand your team's thinking and then boil down the key elements of your brand and key messages. These are then translated throughout the organisation in all aspects of your communications - online and offline, internal and external.
It's an effective way to pull or your marketing elements together and build a strong force for the future.
Georgie has contributed to a branding book with John Jantsch, Jeff Bullas and other marketing gurus, which may interest you if you're exploring how to develop your organisation's brand for the future.